✴ Responsible for management of all in-house marketing projects, campaigns, and production operations for a 20 person team within a Fortune 1000 owned SaaS company (Annual Program Budget $600k)
✴ Orchestrate delivery and communications between cross-functional teams including creative, account, sales, MarTech, and vendor partners
✴ Define and establish operational procedures and priorities to support transition from traditional marketing methods to new multi-touch demand generation marketing and automation campaign initiatives
✴ Create documentation for, rollout, and train department on new project management tool, processes and delivery expectations
✴ Lead CRM migration and transition from Netsuite to HubSpot Sales Hub working closely with Business Ops and Sales on data migration, one and two-way sync, testing migration of Outreach sequences and Kaia call recordings
✴ Strategic digital account lead and product manager for all agency digital initiatives (dynamic display, social, web applications, and WordPress microsites), within The Brand Studio, the Cox Communications in-house creative agency, responsible for digital production scope of $1.5MM
✴ Key point of contact for cross-functional teams in need of digital projects within Cox Communications
✴ Create user experience design including sitemaps, user flows and wireframes for digital projects
✴ Build creative and strategy briefs, define requirements, create scope documents, estimates, delivery schedule, and execution
✴ Optimize operational processes, develop best practice guidelines, and communication plans
✴ Establish and manage product roadmaps for digital applications
✴ Lead simultaneous agile development projects for Drupal and Wordpress website builds up to $400K
✴ Create strategy briefs, estimates, assumptions, requirements, and scope documents for contracts and proposals with Sales and Account Teams; Participate in strategic direction for creative and development efforts
✴ Lead daily scrum for on-shore and off-shore development and QA teams; Sprint QA testing and UAT defeat reporting
✴ Resourcing and allocation forecasting, successfully manage budgets and project health reporting for Senior Leadership teams
✴ Plan and execute internal process enhancement initiatives to optimize and streamline delivery operations
✴ Manage production and delivery of simultaneous and on going
programmatic advertising campaigns for 10 key accounts
✴ Lead project kickoffs, reviews, UAT, and revision cycles for both dev and creative support teams
✴ Gather and define technical requirements and creative assets for build
✴ Assign and schedule creative to decision tree logic based on client
matrixes
✴ Outline scope documents and estimates with technical producers
✴ Serve as client facing point of contact for approval and milestone sign-off
✴ Clients include BBDO, MailChimp, Lowes, Spotify, FedEx, IKEA, Starwood Hotels, NFL, Cricket Wireless and AT&T
✴Build, maintain, and optimize performance of a portfolio of 50-75 fluctuating accounts composed of PPC, GDN and SEM campaigns
✴ Write ad copy and implement creative in Google Ads for search and display campaigns
✴ Test and monitor keywords, copy, and landing pages to increase ROI and performance metrics
✴ Report campaign performance, account health and optimization strategies to Account Managers and internal market teams
✴ Primary client contact responsible for digital account strategy and project delivery for clients including Turner, Cox Enterprises, Mitsubishi and La Quinta Inn
✴ Build project plans, estimates, written proposals, and resource plans
✴ Manage scope, budget, and resources for Drupal and Umbraco website
builds
✴ Manage creative, development, and social resource allocations and forecasting
✴ Lead daily scrum meetings with off-shore development and QA teams of 7on
✴ Manage and optimize SEM campaigns and analyze data to improve campaign performance
✴ Manage weekly KPI and budget reporting for to internal market stakeholders
✴ Review existing processes and procedures to identify and implement operations efficiencies and enhancements
✴ Ensure management visibility into productivity, quality, and performance measurements
✴ One woman in-house agency responsible for all marketing, brand and design strategy for all channels including web, print, email and social
✴ Design and develop company website using Dreamweaver
✴ Content creation for blog posts and print publications including Atlanta Magazine and Modern Luxury
✴ Web and print advertisement and advertorial design and copywriting
✴ Create and monitor social media and email marketing
✴ Analyze marketing reports and lead generation statistics through Google Analytics, Facebook Insights, Constant Contact, and customer surveys
✴ Attend and organize company booth at networking events
✴ Maintain advertiser and vendor relationships
✴ Manage and coach internal teams and external vendors on marketing strategy and implementation
B.A. Anthropology; Sociology 2008
A.A. Web Design and Interactive Media 2010
National Board Approved Coaching Program Certificate 2023